"Second-hand is a huge growing market," Call Me The Breeze's Tara Rowe says. And that means if brands aren't involved in the second-hand business, they're going to lose their customers."Įnter the idea of brands re-selling their own clothes. "We've seen the Boston Consulting Group say that about 25 per cent of wardrobes are going to be second-hand in the next few years. Upstairs, it was re-selling items that had already been worn by customers, for around half their usual price. It has already trialled this scheme at one of its Melbourne stores, where it got back 750 items from customers and re-sold them in less than a month.ĭownstairs at its Fitzroy store it continued to sell men's and women's clothing in its signature muted colours, with prices ranging from around $50 upwards. Assembly Label then re-sells the old clothes and keeps the cash. Reworn encourages people to bring back clothes that they've bought off the label previously and aren't wearing anymore. The incentive for them to do this is 10 per cent off their next purchase instore. The scheme is launching in the chain's 16 stores nationally from this month. "The purpose of it is to extend the life cycle of Assembly Label clothes," he says. The Australian fashion chain's chief executive Lee Thompson describes its program Reworn as a "a product take-back initiative". In the postmodern world of fashion, there is a well-worn saying that everything old is new again, as brands recycle past trends for the latest generation.Īt fashion brand Assembly Label, this concept is quite literally true.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |